Stop 1 of 4 · Credipulsia Captia
Captia
You pay for every click on your ads, and that click ends up in a form, in an inbox or waiting for someone to reply tomorrow.
You pay for the click. Make it end in a conversation.
With Captia all your advertising leads to the same place: a WhatsApp conversation that gets answered instantly, filtered with your questions and ends in a booked call or a contact left in follow-up.
How it works
The product
What it does Captia
From ad to WhatsApp, with no form in between
Meta, TikTok, Google Ads or your own website: it doesn't matter where the click comes from, they all open the same WhatsApp conversation and Sía answers straight away. Nobody fills in twenty fields, nobody waits for someone to read an inbox, and whatever the enquirer says there travels with them through the rest of the journey.
Meta and Instagram, the main channel
Campaigns built to click to WhatsApp drop straight into the conversation, with the campaign and the ad noted against it. You know which creative brings in contacts and which one only brings clicks.
TikTok, the same short path
The video that works leads to the same WhatsApp as everything else. There's no second channel to maintain and no separate landing page to check every time you change the creative.
Google Ads and your own website
Anyone searching for a mortgage on Google lands on your website, and the button that matters there is the WhatsApp one. The conversation starts where the person already is, not in a contact form.
Referral partners, fully traceable
Estate agencies and gestorías register the client through their own link, as a channel alongside your advertising. It's logged who brought them in, so you always know who the commission belongs to.
Your own database, seen with fresh eyes
It reviews clients who've already signed with you and flags older mortgages that are candidates for a better deal or a switch of lender. Business you already have, not bought contacts.
An idea of the property’s value from day one
With the address or the cadastral reference, it pulls what the Catastro (Spain’s land and property register for tax purposes) publishes about the property, built area, year of construction, use and reference value, and cross-references it with the sale prices recorded in the deeds, published by the Notariat, which reflect what’s actually paid rather than what an ad asks for. That produces an indicative estimate, useful for knowing early whether the deal stacks up. It doesn’t replace the formal valuation, which is still signed off later by an approved valuation company.
Who to answer first, decided by your scoring
Every contact arrives with the score your own criteria gives it, not a generic priority. At the top, whoever fits and is in a hurry; further down, whoever is still browsing. The queue stops running in order of arrival.
The alert to your adviser, the moment it fits
When a conversation reaches the score you set, the team finds out straight away. Outside office hours, Sía keeps talking and leaves the call booked for the following morning.
A dashboard by campaign and by channel
How many contacts each campaign has brought in, how many calls have been booked and how many files have been opened, broken down by Meta, TikTok, Google Ads, your website and referral partners. Your own numbers, not sector averages.
Advertising, kept within the rules
Built to leave opt-out and withdrawal one click away inside the same conversation, with every consent and every contact's origin logged. Still in development: confirm with Credipulsia before treating it as active.
How it fits
It all starts here.
What Captia finds, Atiende looks after →
Next step
Captia finds. whoever clicks your ad and takes them straight to WhatsApp.